Social media has changed the way most
businesses operate in 2015 and the world of dentistry is no
different. Not only are dentists expected to provide a service, but
now many practices are expected to be electronically accessible and
engaged with their patients beyond their scheduled appointments
through a variety of social media websites and platforms.
Websites are supposed to do more than
merely provide a phone number to call and driving directions to your
practice. Patients want a full service web portal where they can
check your available time slots, make appointments, look at your
practice, read about your staff, and look at before and after photos
of some procedures that are performed in your office.
Patients want
dynamic information and interaction that your website may not be able
to provide. Keeping patients engaged through social media platforms
such as Facebook, Instagram,
Twitter, or even Pinterest
is key for customer retention and new business. People are busier
and more distracted than ever. Mrs. Smith who came in for a cleaning
a year ago may not have logged on to Facebook thinking about her next
dentist appointment, but while browsing through family photos she
might see a quick note from your office reminding her that it's time
for a checkup.
Knowing where and how you are discussed
in cyberspace is just as important as reaching out to current and
potential clients. Review websites such as Yelp
and Foursquare are very helpful
with shaping your practice’s image. Negative reviews can spell
doom for you as many patients take to it to get things off of their
chest that they may not have wanted to tell you in person. You want
to be able to respond politely to any grievances one may air about
your practice and let other readers know that you care about the
concerns of your patients and will do better next time. Conversely,
if your patients walk away satisfied, you can ask them to leave a
review for you online which will help drive new patients to your
practice.
All of this may sound daunting but it
in today’s times, it is a way of life. A good social media
presence is just as important as your friendly receptionist, or a
fresh coat of paint on your walls. It is the new face of your
company. Do not get left behind. Use it to your advantage and watch
your business grow.
Please give us a call to learn how
social media can help grow your client base, boost revenue, and stay
engaged with your patients.
